Aside from the product or service that you’re selling, your marketing materials are some of the most important aspects of your business that can encourage people to become your customers or clients. But in order to do this, these materials have to be striking and create an emotion or reaction for your target market. So to help ensure that you’re able to do this with every advertisement, billboard, sign or banner that you put up, here are three tips for creating visually appealing marketing materials.
Implement The Rule Of Thirds
When designing your marketing materials, it’s important that you set up your space in a way that will draw viewers attention for the right reason. This means that you have to put the most important or impactful parts of your design in the right spots. According to Kevan Lee, a contributor to Buffer.com, this is where the Rule of Thirds comes in. With the Rule of Thirds, you should take whatever space you’re using for your ad and mentally but it into thirds both lengthwise and widthwise. This will create nine squares within the space. Theoretically, where these lines intersect is where viewers’ eyes will first be drawn. Knowing this, these intersections, which are at the third marks of the space, is where you should place the key elements of your design.
Understand How Certain Colors Can Influence People
To truly make your marketing materials catch the eyes of the right people and inspire the right emotional responses that you’re intending, it could be helpful for you to understand about color psychology. According to DashBurst, a contributor to Small Business Trends, different colors can influence people in different ways. For example, red can induce real physical emotional responses while yellow can make people feel more cautious. Additionally, blues are often preferred by men while green is most often associated with health and nature. Depending on the type of business you’re running or what you want to encourage your viewers to feel, your color choices should reflect that.
Make Images The Focus
In the past, good marketing materials all had very catchy taglines or slogans. But in today’s world, it’s the images that should do most of the talking for you. Because of this, Anna Guerrero, a contributor to Social Media Examiner, recommends that you use images as your focus and complement them with just a few impactful words. While this may seem more challenging, it can help to convey your messaging in a quicker and more impactful way.
If you’re struggling with how to create marketing material that looks amazing and conveys the messages that you’re intending, consider using the tips mentioned above to help you learn how to accomplish both of these feats.