As the owner of a beauty company, you want your advertising techniques to be high-quality in order to put your brand on the market. This is why it is imperative that you start off 2019 with some new marketing techniques. Here are some ideas to get you started.
The digital market
It is the era of digital marketing and it is time that your brand jumps on board with it. Online beauty gurus have recently become an extremely popular trend with YouTube and Instagram. Therefore, they are taken extremely seriously in regards to their beauty advice, as well as their potential to market a product to their audience.
Social media is a fantastic tool to bring your brand to a wider audience; thus, you just have to sign up your brand to Instagram, Facebook, Twitter and YouTube. That way, you can start creating “paid per click” (PPC) advertisements to spread the word of your products, as well as offer free giveaways to entice customers to subscribe to your channels and buy future products from your main website.
If your beauty product or process is doing well, then you may want to consider whether or not it would be a viable investment to sponsor a beauty YouTuber in order to market your product. Beauty gurus on YouTube have a large audience and commonly try out and advertise products from companies that are willing to invest in their channel.
If you are interested in doing this, then be sure to research your favoured YouTubers before you reach out to them. You will also need to consider which product you would be willing to send to them to either advertise or create a discount deal for their subscribers.
SEO and content
With over 97% of web surfers not even looking past Google’s first search page for results to their questions, it is crucial that your marketing allows your beauty company’s webpage to reach the first page of Google search results.
If you want to ensure that your audience will always be able to find your brand’s website, then it will be necessary for your company’s website to utilise white hat SEO techniques, such as backlinking, as well as useful content, such as beauty blogs on how to find beauty therapist insurance.
It can be extremely difficult to stand out in the beauty industry. After all, with 41,000 beauty businesses in the UK alone, all offering very similar products, it is your job to make your brand stand apart uniquely in what it is offering its clients.
You can do this by asking your creative team to create small videos highlighting interesting nail, hair or makeup design, or even use an online advertising campaign to create a weird video that will stick in the mind of its watchers. Old Spice commercials are a prime example of how this sort of humorous advertising can truly impact potential clients.
While it is easy to get swept up in the digital world, you should not forget that offline marketing can be just as effective. Creating eye-catching signs to put up around your city as well as advertisements for your local newspaper or magazines is a great way to advertise your brand.