Getting your website design under control and up to par is one of the most vital parts of running a business in modern times.  Your business website is the digital hub for customers and other consumers interested in exploring what your organization has to offer.  

It’s important that you get your design right the first time and make a good impression on your digital audience.  Take a few moments to read through this brief summary, highlighting a few critical do’s and don’ts for your business website design.  Consider what you can do to improve your business website today.

Do create simple navigation options

Navigation is vital to the functionality of your website.  Visitors to the site need a platform from which to navigate through the entirety of your content.  Give them a way to move around.

Keep your navigational design simple, and stick to a stationary navigation bar.  This website for PSA oxygen generators displays a perfect example of a simple stationary navigation bar.  Creativity is fine, but simplicity should always be the end goal.

Don’t forget to offer communication

Your business website should highlight communication, and encourage visitors to engage with their thoughts or experiences regarding your products/services.  You need communication efforts to gather email addresses and make lasting connections with consumers.

Work a “Contact Us” page into your website’s design, but don’t stop there.  Add a contact number to your homepage, or you can even add a “leave a comment” box below each of your blog posts.  

Do include social media sharing

Social media is one of the best ways to draw attention to your business online, and you want to take every opportunity to include your operation within the realm of social media.  The easiest way to do so is to incorporate social media sharing icons within your website’s design.  

Adding the icons to strategic locations throughout your website will optimize their effectiveness.  Your homepage, your blog posts, and your contact page are all great spots for these familiar clickable wonders.  

Don’t forget your mobile audience

Mobile users are the authority online today.  Traditional access methods such as a PC or laptop are going out of style.  Your website will be far more successful when you optimize your content for mobile access.  

Do utilize the concepts of SEO

If you’re not already familiar with the concepts of SEO, then you need to acquaint yourself immediately.  Search engine optimization will help you create more efficient digital content that ranks higher in the SERPs (search engine results pages).  

When your content ranks higher in the SERPs, you will notice a sharp increase in traffic on your business website.  It’s worth the time to invest in the guidelines set out through the concepts of SEO.