Building a business website that draws web users into the design is a challenge, but it is far from insurmountable when you’re equipped with the proper knowledge.  You may have a decent design layout, but there are certain elements you’ll need to include to funnel web traffic towards your organization.

Start the research today, and set your business in motion towards ultimate success and growth.  Here is a brief synopsis, highlighting a few design elements that have been proven to draw and engage more web traffic.  

Add a well-written blog section

Adding a “Blog” section to your website’s design gives visitors a reason to spend time on your site.  A blog gives visitors a reason to engage, and your posts will give readers valuable information about different areas of your industry.  

Keep your blog posts relevant to the business of your organization.  If you are building a blog for firefighters, the posts should be related to all things firefighting.  If your business is focused on law, write informative posts about common life situations which require knowledge of local laws.  

Learn to use color to your advantage

There’s a science behind the power of colors, and your website would benefit from a more fitting color scheme.  Research the psychology behind colors, and aim your design towards drawing the eyes of web users.

A great example of color used in marketing is McDonald’s.  The red and yellow in their well-known color scheme have roles.  Red initiates hunger, and yellow is one of the most noticeable colors among a city backdrop.  

Use several forms of media for diversity

When you’re designing your business website, it’s important to mix it up a bit.  A website full of nothing but text is dull and boring. Use videos, images, social media excerpts, and more to draw and maintain the interest of visitors.  

Hit the social media circuits

Social media is one of the most powerful tools a designer has at their disposal.  Integrating social media into your website’s design is a sure solution to spreading the digital presence of your organization.  

Always add social media sharing buttons to your website’s design to allow visitors to “share” interesting information they find.  Every “share” your information receives is a free piece of marketing towards building a digital presence for your business.

Learn and integrate the concepts of SEO

If you haven’t already become familiar with the concepts of search engine optimization, then SEO should become a priority as soon as possible.  SEO will teach you how to design web content that ranks higher in the SERPs (search engine results pages), meaning you’ll get more views from web users each day.